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about fluid ideas, one of the midlands leading creative agencies
   
                   
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  picture frame will power - stop smoking campaign for nhs derby city primary care trust picture frame  
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Will Power

Rubber gloves, bright red capes and giant pants; you'd be forgiven for thinking these were simply our work clothes, but no! This exciting wardrobe belongs to Will Power, fluid's superhero designed to help would-be smokers quit for good!

    
   
             


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