How we harness the power of digital marketing to reach the affluent ageing population
When you think of social media marketing and PPC campaigns, the last audience you probably think of are retirees and those aged over 65.
We all love what we do. And this is one of the places where we write about it.
When you think of social media marketing and PPC campaigns, the last audience you probably think of are retirees and those aged over 65.
Ella gives us her top 5 tips for getting the most out of a marketing or design work experience placement.
After several work experience placements over the past three years, we’re delighted that Ella has finished her A-levels and re-joined the Fluid team for a six-month placement.
Fluid’s recent campaign for Derbyshire County Council has been shortlisted for the 2018 MJ Achievement Awards for Innovation in Communications.
We’re delighted to announce our new partnership with Derby QUAD - a charity, cinema and cultural hub in the heart of the city.
This week saw Chris join Fluid as a front-end developer, bringing an additional five years’ of experience and ideas to our growing digital team.
Last month saw the official unveiling of our branding, website, CGI and collateral for Dulwich Gardens at their official launch celebration at Dulwich Picture Gallery.
This month saw team Fluid collect two Mainframe Awards, in recognition of our individual and collective contributions to the digital and creative industries across Derbyshire.
Interpart is one of the world’s leading distributors of genuine alternative parts for JCB machinery, and we’re chuffed to bits that they’ve chosen Fluid as their creative partner to support the company’s domestic and international growth ambitions.
Fluid’s recent campaigns for the Pride Veterinary Centre have helped them to scoop multiple prestigious awards at the 2018 Veterinary Marketing Association (VMA) Annual Ceremony.
Despite all the achievements of the past year, nothing makes us prouder than our partnership with the Rainbows Children's Hospice.
We are delighted to announce a new partnership with the National Forest Adventure Farm, providing creative social media and search marketing for the farm, their very own summer Maize Maze and the annual Screamfest Burton event.
Finally, it’s time to don the fluorescent face paint and dive into the world of 90s dance for Clubbercise.
We’re really happy to welcome Jess to the team, who is joining Fluid to strengthen our CGI, animation and video production specialisms.
We’re delighted to be working in partnership with Trent Barton, creating a recruitment brand and integrated campaign to support the continued success of this innovative company.
Following on from talking about the cool and edgy styling of the Pound Rockout Workout, this time it’s Bokwa in the spotlight.
It seems that everything from a well-timed smackdown to full-on war is now game in the new era of social media marketing, let’s take a look at three brands that are rocking sassy marketing.
In the first edition of a three-part blog series; Michelle discusses the brand effectiveness of her favourite type of fitness classes.
We are delighted to have been announced as finalists for a Drum Creative Award in the category of Integrated Campaign for our work with YHA England & Wales.
When it was announced that star of The Great British Bake Off, Howard Middleton was hosting an event with our client Inspired Villages — we knew it would be perfect for Facebook Live.
We’re pleased to announce the arrival of Ben Meakin to the Fluid studio who joins us to continue the growth of our digital marketing specialisms
This week saw the launch of our integrated recruitment campaign for the National Fostering Agency, an organisation that works closely with foster families and local authorities to support the welfare of vulnerable children.
October saw another new team member join us in the Fluid Mill, as Michelle came on board to provide another experienced (and creative) pair of hands to support our growing client base.
We’re thrilled to welcome Georgia Vicars to Fluid, who joins us to support our digital team in the planning and delivery of first-class websites for our clients around the country.
We’re incredibly happy to announce our new partnership with the YHA. With over 150 places to stay across the UK, we’ll be supporting the YHA’s charitable mission to provide the travel, adventure and discovery that can transform young lives.
July 2017 saw the opening of the Collyfobble Brewery, and the unveiling of their beltingly good brand - crafted with care by Fluid.
Have you ever tasted the murky depths of the River Trent? We have. And we wouldn’t recommend it. Most importantly, we raised another £1,300 for Rainbows.
After a successful year building his development skills on our BURST graduate programme, we’re delighted to welcome Ryan back to the Fluid team on a full-time basis.
We’re really proud to be working with Control Group International - a specialist in tech integration for the fitness and leisure sectors across the UK and Europe.
We were appointed to help Derbyshire County Council to strengthen their children’s social care team so developed an eye-catching campaign to grab the attention of experienced and newly-qualified social workers.
We’re really excited to have been appointed to work with the team at the University of Derby’s Student Union on a complete brand overhaul for the organisation.
Due to the unbelievable popularity of our Darley Abbey Ghost and History Walks - arranged in partnership with Richard Felix to raise funds for the Rainbows Children’s Hospice - we’ve now added three additional dates.
Our ongoing partnership with Derby City Council’s Livewell team has seen all sorts of exciting campaigns and initiatives designed to encourage healthier, more active lifestyles across our city.
We’re really happy to welcome Alex Mitchell to the team, who joins us to strengthen the digital marketing service available to clients. After a couple of weeks in the role, Alex has already started to make an impact – both with his campaign ideas and conversion rate optimisation work.
After a local pitch we’ve just been appointed to partner the Pride Veterinary Centre through a brand refresh, working towards a relaunch at the BSAVA Congress in April.
Last week saw the UK launch of SkinnyPop - one of America’s biggest popcorn brands - and we’re delighted to have worked on all packaging and launch collateral - with a new website in the pipeline.
We’re delighted to welcome Jamie to the team, who joins us to strengthen our in-house CGI, video and animation service. A few weeks in and he’s already got a few interesting projects under his belt, including a couple of exciting virtual reality ventures.
We're delighted to have been selected as creative partner to rebrand SGBI...The charity's remit is changing from April this year, and a new brand will be launched to welcome a new era for the organisation.
January 2017 has been a busy month, and we're thrilled to have been appointed as brand partner to the University of Derby's Business Services.
A huge congratulations to Stuart Wood, who has been awarded an MBE in the New Year's Honours List for his services to music therapy and care at Barchester Healthcare.
We're delighted to welcome Shane to the Fluid team! Shane's joining us as an experienced all-round designer to offer fresh ideas and extra design support across both web and print.
We're proud to be working with Fortis Battery Care, a company that has built its reputation providing stored energy supply and servicing for many of the biggest brands in the material handling sector.
We're pleased to announce the launch of our dedicated content marketing service, which will specialise in creating unique data-driven stories for clients.
Over the past few months our Digital Director Andy has been on a personal mission to raise money for a local family whose son Alfie is living with a devastating chromosome disorder known as 1p36.33.
We're incredibly proud to be working with the Rainbows hospice for children and young people.
As part of our Inspiring Careers branding for Bright Horizons we're pleased to have launched our first video, offering a childs-eye glimpse into a day in the life of a nursery worker.
We're proud to be working with Metropolitan, one of the UK's leading providers of affordable housing and care and support services.
We're delighted to be working with Derbyshire County Council to create a new identity system that will help to modernise the Council's identity, whilst presenting a more professional and consistent image across this large and diverse organisation.
It's been a busy few months for CGI and multimedia projects here at Fluid – here's a snapshot of the kind of things we've been working on!
Tom has just joined team Fluid to provide fresh ideas to our clients and much-needed support to our growing design team.
Many thanks to Ecclesbourne School students Amelia and Lauren, who wrote this blog for us after their recent work experience placement.
We're happy to welcome Rob to Fluid (again!), who is re-joining our digital team on a permanent basis. Rob spent a year with us during a placement from Nottingham Trent University, and returns flushed with success after graduating with First Class Honours in Information and Communication Technology.
We’re often asked to come up with inventive ideas for events. Our latest request from Inspired Retirement Villages involved us sourcing and branding a vintage ice-cream tricycle for their summer events programme.
We've just launched a brand new animation to introduce AnswersAnywhere to the US Field Service Management sector – a market estimated to be worth $5.1bn by 2020.
We've just unveiled our colourful new branding for Composite Braiding – an innovative business built on groundbreaking manufacturing processes.
We're proud to have received an AWWWARDS nomination for our website design and development work for the Nude Popcorn Company - a full-service brand project created in partnership with Tyrrells and Sainsburys.
Our annual fundraising effort for Sporting Futures was bigger than ever this year, with 14 Fluid Runners completing the Derby 10k, followed by our MD Phil Harvey finishing the 26-mile London Marathon.
After months of drawing, designing and developing, we're proud to have helped launch the Younifi brand at April's ADASS Spring Seminar, doubling enquiry targets for the three-day event and providing a fitting start for a transformative new business.
We're delighted to be working with the Bright Horizons recruitment team to refresh and reinvigorate the brand and marketing collateral used to recruit their amazing staff.
After six months of seemingly endless demolition, sandblasting and building, April saw us move back into our lovely studio in the Darley Abbey Mills World Heritage Site. Check out our time-lapse to see the big reveal!
We're delighted to have been appointed to design and develop the new website for Pinden - Kent's leading waste management specialist.
We're delighted to welcome Jon Cooper-Bagley, who joins the Fluid team as a web designer and front-end developer. Jon has been building beautiful websites since 2009, bringing both agency and freelance experience to the team.
Our specialist in-house CGI team has already started to build an impressive portfolio of client work - in the property sector and beyond.
For the second year running, the Fluid five-a-side team were crowned champions of the annual British Heart Foundation football tournament, joining hundreds of players and spectators to help raise money for the charity.
We're really pleased to be working with Derbyshire Dales District Council on a new branding project that should help to re-energise some of Derbyshire's key market towns.
This week saw the fruition of two months' work with the launch of Market Insite across Nottingham, Leicester, Derby and London.
We're very proud to have attended the Royal College of Nursing's VIP Centenary Celebration to witness the official unveiling of our Centenary brand.
We've just launched our new website for CABA - the leading charity that provides lifelong support to members of the Institute of Chartered Accountants in England and Wales (ICAEW).
We've just been appointed to work with the Derby University Technical College to develop their digital presence, creating a single website that's tailored to offer unique online experiences to their three core audiences.
We've just launched our first brand image for Banks Mill - part of the University of Derby's business incubation for creative start-ups - helping to build brighter creative businesses in the East Midlands.
We’re happy to introduce a few fresh faces at Fluid, with Ryan, Ana, Carrie and Kellie all joining the team over recent months.
The first videos from IMCD's career stories have been launched, with Fluid copywriting each script to ensure a consistent tone of voice that reflects the spirit and values of IMCD.
We're delighted to have been appointed as Derby County's creative partner as the club enters a new era under the ownership of Mel Morris.
We need a really, really good front end web designer with a love for UI / UX. Here's what we're looking for in a nutshell...
We're thrilled to have helped create a 'highly commended' image that has been recognised at the 2015 MPA National Photographic Awards.
On Sunday October 11th the intrepid team from Fluid Ideas ran the inaugral Derby Half Marathon to raise funds for the Arrhythmia Alliance in honour of our beloved friend and colleague Stine Aelberry.
We're really excited to be working with the Nursing and Midwifery Council (NMC) to develop their branding, marketing and educational material.
It's been a busy few months for work experience placements at Fluid, with seven separate students spending time in the studio to sample life in a creative agency. Here are the thoughts of Nikita and Alex from Littleover Community School, who spent a week with us during September 2015.
We're thrilled to have been announced as the Derby Telegraph's 'Business of The Year' for our Contribution to the Community.
We're thrilled to have been appointed as brand, digital and research partner on a new initiative being launched by Comensura - one of the UK's leading supply management specialists to the public, private and not-for-profit sectors.
We're pleased to welcome Selina to the Fluid team! She brings 15 years' invaluable design experience to the studio, as well as a track record working with some of the UK's biggest brands.
We're really chuffed to be further strengthening our credentials in the professional services sector after winning a pitch to work with the Chartered Accountants Benevolent Association (CABA).
For the fifth consecutive year, we're thrilled to have won the Corporate Challenge Award in the annual Derby 10k, breaking the £4,000 barrier in our fundraising efforts for Derbyshire-based charity Sporting Futures.
Sometimes the most amazing opportunities are right under your nose. We've just been appointed as branding partner to the Garrandale Group - an engineering and innovations firm just a few minutes' walk away from the Fluid Mill.
We're thrilled to have launched our new brand for Huddlestone Events - specialist trade show organisers based in Derbyshire.
We're very happy to welcome Ben (number two) to our ever-expanding digital team. He joins us from a leading web agency based in Manchester, bringing more top-notch development experience to Fluid.
We've just launched a new brand and the first stage of our digital strategy for Infomill Technologies - one of the UK's leading innovators in field service management.
For the team at Fluid, November 2003 feels like a world away... it’s been exactly ten years since it all began, armed with a few macs, some second-hand furniture and plenty of big ideas.
Rob's joined us for a twelve-month placement as part of our BURST graduate programme.
Meet Ash! He's joined the team this week in a graphic design role, initially for a summer placement but with the potential for something much longer-term.
We're incredibly proud to have been selected as branding and design agency for Derby's new £30m multi-sports arena!
We're thrilled to announce that we've just been selected to partner Hurst through a rebrand and website overhaul!
After a two-stage tender process open to agencies across the UK, we’re thrilled to have been appointed to partner StreetGames in the design and development of their brand new website.
We're proud to have been appointed by Tyrrells to work on an overhaul of their Glennans brand of crisps. The re-brand project will encompass packaging, digital and campaign work, developing a creative strategy that's packed with personality and appetite appeal.
We’ve recently been appointed as branding and marketing partner for Mapp Kitchen & Ales, and will be creating a series of Italian-inspired fine dining pubs across the UK.
For the fourth year running we’re proud to have won the award for most charitable donations raised in the Derby 10k Corporate Challenge.
We’re proud to have strengthened our relationship with the Royal College of Nursing after being appointed as branding and design partner for their annual Congress event until 2017.
We’re itching to unveil latest-news of perhaps the biggest campaign-win in the history of our agency. Unfortunately it’s all confidential for now, although we’ll be able to make an official announcement later this year.
W14 is the number-one trade exhibition for furniture and joinery manufacturers in the UK. Held at the NEC every October, we were tasked with creating a high-impact campaign that would work without words.
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