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Finalists in The Drum Creative Awards

We are delighted to have been announced as finalists for a Drum Creative Award in the category of Integrated Campaign for our work with YHA England & Wales.

The project centres on celebrating the special memories that can be made throughout the autumn and winter months, driven by the spirit of our #YHAppy brand campaign.

We are delighted to have been announced as finalists for a Drum Creative Award

Our messaging and imagery encompasses the triumph of reaching the highest peaks in frosty weather, donning wellies to tackle muddy puddles or the feeling of wrapping up warm with a loved one to celebrate an autumnal bonfire night.

Through an integrated approach of web, digital, print and video — the campaign looks to boost family holidays across the 150+ youth hostels run by YHA throughout the UK, by asking potential visitors to “Find your #YHAppy”

“The brief we received from the guys at YHA was a bit of a dream really, and we’re all extremely proud of the YHAppy brand take-over. I think the nicest thing is that so many team members were directly involved in different stages of the project, meaning this recognition belongs to all of us. Fingers crossed for awards night!”

We’re extremely proud of this campaign and the recognition of being nominated for a Drum Creative Award which look to celebrate and reward the best in advertising and design across the globe.

To read more about our #YHAppy campaign read the case study here.

To find out more or to try us for size, say hello@fluid-ideas.co.uk

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