W14 is the number-one trade exhibition for furniture and joinery manufacturers in the UK. Held at the NEC every October, we were tasked with creating a high-impact campaign that would work without words.
"Fluid brilliantly expressed our message in a stunningly creative concept we could never have even imagined. The result is something we are incredibly proud of."
John Smith-Bodden, Director
The campaign will be appearing across national trade press and large format advertising over the coming months, and is the latest in a series of creative campaigns that we're developing in partnership with Huddlestone - the forward-thinkers behind events such as W14 and The Off-Road Show.
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