The 'b-active' campaign by Derby City Council and partners is now extending its focus to adults as well as children. To support the campaign Fluid has created a wealth of marketing material to help launch the 30 Minute Challenge and the Kickstart scheme to help people get back into sport and activities.

The event at Westfield Derby invited shoppers to exercise on a Nintendo Wii Fit, declare themselves activity ‘saints’ or ‘sinners’ in a diary room and create computer pictures of how they are likely to look in the future if they don’t get more active, all with the aim of getting people to do 30 minutes of exercise a day.

For more information visit www.bactivederby.com