Born and brewed in the Barlow countryside, we’ve concocted a belting brand using Derbyshire dialect to celebrate the artistry and origins of the Collyfobble brewery. The confident and characterful messaging is supported by a bold typographic treatment that combines to surprise, entertain and inform across every tiny touchpoint.
Our client Collyfobblers had been in the pub trade all their lives. Sold millions of gallons of beer, operated and owned some of the best brands in the business. But they’d never had their own brewery… and that just wouldn’t do. So they selected Fluid to make sure the realisation of their long-standing ambition was celebrated with the identity it deserved.
Collyfobble’s first three brews are made the old-fashioned way - and they always will be. No machines, robots, chemicals or hipsters - just a little barn in Barlow and a bloomin’ brilliant master brewer. Each beer is crammed with cracking ingredients, generations of knowledge, and an (almost) unhealthy obsession for perfection.
“I won’t lie, this was a bit of dream project. Inspiration for the new brand was all around us. And after extensive ‘research’ at the stunningly renovated brewery house, we made sure we captured the spirit of the place and its people. And just like the ales, it was crafted with lots of enthusiasm and full of Derbyshire pride.”
Shane, Creative Lead
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