Control Group creates cutting-edge tech installations that provide a seamless solution to improve their clients’ site security, organisational efficiency and customer experience. And after the success of our TP1 brand, they asked Fluid to create an identity that reflected their market-leading status.
Our new brand is anchored in Control Group’s halo; an evolution of the existing rings logo, and a visual device that infiltrates our imagery and identity system. The halo embodies the seamless solutions provided by Control Group’s international team; something we call The Power of One.
A simple and succinct brand message asserts Control Group as being READY for whatever challenges their customers might face. And this inspiring messaging strategy infiltrates every aspect of the brand; from the Drupal website through exhibitions, literature and marketing templates.
“The brand and creative strategy that we’ve introduced with Fluid has really pushed the business forward, positioning Control Group in just the right way to inspire the trust and confidence of market-leading organisations across Europe. Six weeks after launch and the investment is already paying us back with some incredibly exciting business opportunities.”
Helen Findon, Head of Marketing
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