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Derby County Football Club

We were challenged to excite the city. To create a buzz. To develop a vibrant campaign that would make people sit up and take notice. We did all of that and a lot more.

DCFC 6 sheet advertising

After a successful pitch, we developed a campaign to capture the spirit of positivity and excitement surrounding a new era of the club under the ownership of local businessman Mel Morris.

DCFC Christmas campaign

An integrated campaign incorporating digital, print, outdoor, radio, ambient and guerrilla advertising was launched for an intensive month-long stint around Christmas 2015.

DCFC Christmas campaign

The results took everyone by surprise. Viral images, internet memes, national news coverage, online petitions… the campaign took on a life of its own as the region responded to one simple message: We Are Derby.

Tags: Advertising. Graphic Design.

To find out more or to try us for size, say hello@fluid-ideas.co.uk

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