When Derby City Council invested in a £30m multi-purpose velodrome, we were selected to create a brand that could create international impact whilst inspiring the entire city.
Drawing influence from Derby’s heritage, we created an iconic brand formed from golden ribbons that reflected the rhythm of the city whilst complementing the striking façade of the arena.
“We’re incredibly proud of our city and passionately wanted to create a brand that was rooted in Derby’s culture and heritage, whilst still feeling vibrant and modern.”
Phil Harvey, MD
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