Our recent brand refresh for Derbyshire County Council introduces a new identity system designed to ensure this vast organisation presents a seamless and consistent appearance that is professional, memorable and vibrant.
Inspired by the hills and valleys of the Peak District, a combination of abstract devices have been designed to hold logos, text and imagery, creating a highly flexible and empowering brand identity that can be used in-house and across the Council’s agency roster.
“This was such a challenging but enjoyable project. The relationship with the Council’s marketing team has been really open and collaborative, and we’re all very proud of the finished brand. Hopefully it’ll be around for many years to come!”
Ben Thompson, Creative Lead