IMCD's BIG BANG
Our 2016 campaign for IMCD's pharmaceutical team was unveiled with a bang at CPHI in Barcelona. The 'Big Bang' creative strategy was designed to celebrate the astonishing growth and evolution of the pharma division through a suite of high-impact CGI images and animations.
As the world's leading pharmaceutical event, CPHI attracts the industry's biggest global players. And year after year, IMCD trust Fluid to distinguish their brand and create stand-out in the event build-up and across the exhibition itself. It's a challenge we relish.
“It's always exciting working on these international projects… I think our work with IMCD has spanned most continents, so it's quite a privilege. We've been working together for four or five years now, but I think the 2016 CPHI project has to be our best yet.”
Ben Thompson, Creative Lead
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