Go

Made for Business

The University of Derby delivers an innovative, extensive and effective support programme to local businesses of all shapes and sizes. But with disjointed messaging and a complicated brand proposition, awareness and uptake of the services had been limited.

Made for Business

After a competitive pitch against leading regional agencies, Fluid were appointed to create a brand framework that could articulate a clear and compelling proposition that would cut through the clutter, whilst sitting seamlessly within the University’s core brand architecture.

Made for Business
Made for Business

Our ‘Made For Business’ message conveys a spirit of dedication and devotion, creating a flexible system that allows us to jump effortlessly between start-ups and market-leaders across any media; without ever sacrificing a cohesive, vibrant and inspiring brand personality.

Made for Business
“It has been a really great experience working with the team. Initial conversations with Ed and Phil really helped to clarify what we wanted to achieve from the campaign - they helped us bring a very varied proposition together in a way that would connect with our business audience. Shane and the design team have been fantastic in helping us take the concept forward delivering a range of creative digital and printed resources. We’ve seen some great results from the campaign and look forward to working with the team in the future.”

Marie Lawrence, Marketing Manager

Made for Business

Tags: Graphic Design. Copywriting.

To find out more or to try us for size, say hello@fluid-ideas.co.uk

View more of our work