Made for Business
The University of Derby delivers an innovative, extensive and effective support programme to local businesses of all shapes and sizes. But with disjointed messaging and a complicated brand proposition, awareness and uptake of the services had been limited.
After a competitive pitch against leading regional agencies, Fluid were appointed to create a brand framework that could articulate a clear and compelling proposition that would cut through the clutter, whilst sitting seamlessly within the University’s core brand architecture.
Our ‘Made For Business’ message conveys a spirit of dedication and devotion, creating a flexible system that allows us to jump effortlessly between start-ups and market-leaders across any media; without ever sacrificing a cohesive, vibrant and inspiring brand personality.
“It has been a really great experience working with the team. Initial conversations with Ed and Phil really helped to clarify what we wanted to achieve from the campaign - they helped us bring a very varied proposition together in a way that would connect with our business audience. Shane and the design team have been fantastic in helping us take the concept forward delivering a range of creative digital and printed resources. We’ve seen some great results from the campaign and look forward to working with the team in the future.”
Marie Lawrence, Marketing Manager
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