Nursing and Midwifery Council
The introduction of revalidation for nurses and midwives in the UK is the biggest change to regulations in a generation. We were selected as creative partner to help the NMC communicate the new laws.
We developed an instantly recognisable brand style and typographic treatment, with a clear and concise design approach that could translate seamlessly across all media, ensuring critical rules are explained quickly and grasped instantly.
The significance of revalidation is summarised by NMC Chief Executive, Jackie Smith:
“We believe that revalidation will give the public confidence that the people who care for them are continuously striving to improve their practice.”
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