We recently worked with Tyrrells to bring the US popcorn sensation Skinnypop to a British audience. From adapting packaging to meet UK regulations to building an eye-catching new website, we’ve loved being part of the product launch.
Online, you’ll see a bold presence to promote the brand’s core messages to consumers, along with some distinctive imagery created to appeal to the young, health-conscious audience. Social feeds keep consumers updated as the brand rolls out across UK retailers, and a soon-to-launch blog will keep them coming back for recipes, workouts and more.
Skinnypop made its UK debut in Costa in April – and you won’t miss its vibrant packaging. On-the-go snackers can also pick up a pack in Co-op and Budgens now.
“We've loved working with Tyrrells to give the Skinnypop brand a British edge that consumers can really relate to.”
Carrie Gregory, Creative Lead
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