This is nursing
Our ‘This is Nursing’ campaign for the RCN was created to highlight the realities of nursing, where strength and perseverance are of equal importance to compassion and care.
This national campaign took an unflinching approach to highlighting the challenges facing the nursing profession, with an integrated campaign spanning digital, press and outdoor media.
“National campaign work is always a big thrill – especially when it has such an important and far-reaching agenda. The launch of ‘This is Nursing’ was a really proud moment for us.”
Phil Harvey, MD
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