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trentbarton – Amazebus

When one of the UK’s most innovative bus companies needed to boost their employer brand, they approached Fluid to create a campaign and identity that would grab the attention of new audiences, whilst distinguishing trentbarton from every other operator.

Amazebus

The Amazebus brand is a celebration of the drivers and engineers at trentbarton, whose character and personality is so fundamental to the company’s continued success. A career where your character is more important than your qualifications? That’s Amazebus.

Amazebus

The brand was supported by an integrated campaign across training buses, building wraps, search engines and social… with a cheeky chatbot fielding questions from curious applicants, and one of the quirkiest application forms you’re likely to find. Hob Nob or Digestive?

Amazebus
“Trentbarton is a great team to work with… really open-minded and big believers in the power of a simple but strong idea. I guess that’s reflected in their own reputation and all the awards they keep picking-up. It’s brilliant to see the applications rolling-in, and we’re particularly proud of our brand new Amazebot!”

Ben Meakin, Project Manager

To find out more or to try us for size, say hello@fluid-ideas.co.uk

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