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trentbarton – Amazebus

When one of the UK’s most innovative bus companies needed to boost their employer brand, they approached Fluid to create a campaign and identity that would grab the attention of new audiences, whilst distinguishing trentbarton from every other operator.


The Amazebus brand is a celebration of the drivers and engineers at trentbarton, whose character and personality is so fundamental to the company’s continued success. A career where your character is more important than your qualifications? That’s Amazebus.


The brand was supported by an integrated campaign across training buses, building wraps, search engines and social… with a cheeky chatbot fielding questions from curious applicants, and one of the quirkiest application forms you’re likely to find. Hob Nob or Digestive?

“Trentbarton is a great team to work with… really open-minded and big believers in the power of a simple but strong idea. I guess that’s reflected in their own reputation and all the awards they keep picking-up. It’s brilliant to see the applications rolling-in, and we’re particularly proud of our brand new Amazebot!”

Ben Meakin, Project Manager

To find out more or to try us for size, say hello@fluid-ideas.co.uk

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