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TST: Teaching Staff Trust

Originally established in 1843, the changing remit of the SGBI charity had created the need for a complete rebrand to reflect the broadening influence and audiences of the newly-formed Teaching Staff Trust (TST), which provides grants to support educators in times of financial need.


With a reputation for approving 9 out of 10 grant applications, we built the brand around a simple and powerful message of positivity - YES. The confident, dynamic and flexible identity system is designed to complement a trusted and supportive voice that welcomes a new era for the charity.

"This project has been a brilliant challenge for us. From the start the team at TST were completely open to our ideas, and the process has been really smooth and collaborative. It’s been a pleasure to help an organisation that plays such an important role in supporting teaching staff in times of need."

Shane, Creative Lead

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Tags: Branding. Design. Web design.

To find out more or to try us for size, say hello@fluid-ideas.co.uk

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