Fluid is an integrated agency. Which means we blend all sorts of skills to make brands better.

We live in a converted cotton mill in Derbyshire. 33 people. Five teams. 12 disciplines. And 45 loyal and like-minded clients that we’ve built our business for.


Our beliefs are the things that protect our culture. They keep us humble. And they keep Fluid feeling like Fluid. 

Creativity can inspire success in any sector.
Collaboration is behind every great project.
Caring leaves a legacy worth more than money.
Courage means sometimes saying no. Nicely.

People sometimes ask what makes us different. And the truth is it’s two things: we’re genuinely creative, and we genuinely care about our clients. Which makes it easier to work silly hours when we need to. Because their success feels just as good as ours.


Anchor HanoverAzelisBarchester HealthcareBright HorizonsBupa HealthcareComensuraUniversity of NottinghamInspired VillagesInterpartLegal and GeneralScarsdale VetsTingdeneTyrrellsUniversity of DerbyYHA

We used to try and work with everyone. And we loved it. But you can only get better when you get focused. So that’s how we work now.

That means two kinds of client. Large and fragmented organisations that need an agency they can depend on. And owner-managed businesses that need an agency that shares their ambition. The sector doesn’t really matter. But the chemistry does.

Some of our clients become business partners too. Like HURST. Click here to read how we’re changing an industry together.

The Drum Creative AwardsThe Drum Creative Cream AwardsDerby Telegraph Business AwardsVeterinary Marketing Association Awards 2018