Fluid is a brand-first full-service agency. Born in Derbyshire. Built on partnerships. Big-hearted and humble (all 37 of us).

We live in a world where consistency has never been more complicated. And that’s a hard place for your brand to grow. So we're here to look after it. Creating, protecting, and guiding it in pixel, in print, and in person.

But we don’t transform businesses alone. There’s a bit of fate involved too. Meeting the right clients at the right point in their own journey. And when the chemistry is good, really good stuff happens.


If you want to know about Fluid then you need to know about our values. If you like them then you’ll probably like us. And if you really like them then you should probably say hello.


Because ideas can change anything.


Because it’s good to make people happy.


Because pride is worth more than money.


Because we all lose without ownership.


Because our comfort zone hates us.


Because honesty means everything.


Our clients include building societies, rail operators, universities, care specialists, retirement villages, home builders, culture centres and leisure brands. It’s a broad mix. And if you can make it broader we’ll be very happy indeed.
Anchor HanoverAzelisBarchester HealthcareEast Midlands RailwayBupa HealthcareComensuraUniversity of NottinghamInspired VillagesInterpartLegal and GeneralScarsdale VetsTingdeneThe Cambridge Building SocietyUniversity of DerbyYHA
The Drum Creative AwardsThe Drum Creative Cream AwardsDerby Telegraph Business AwardsVeterinary Marketing Association Awards 2018