We’re not just creators of brands. We’re custodians too. And as we’ve attracted larger clients, we’re increasingly asked to reinvigorate brands through evolution of image and tone. It’s a challenge we love.

“Fluid’s RCN100 centenary brand perfectly captures the juxtaposition of the College’s heritage and the dynamism of the modern nursing profession. Our hands logo was originated in 1984, and this latest evolution by Fluid retains brand recognition, whilst refreshing our identity to welcome a new era”
‍Sarah Abley, Royal College of Nursing