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Feeling Empowered

We wanted to offer our huge congratulations to the University of Nottingham Sport for picking up the Digital Engagement award for its Empower programme at this year’s BUCS Awards. We’re really proud to have developed the Empower brand with the university.

The university devised its Empower initiative to drive engagement among female students. The aim was to encourage them to invest time in their own physical, social and mental wellbeing.

Fluid worked with the university to develop a distinctive identity that would give their target audience the confidence to take part in the various events and classes they had designed as part of the Empower programme. The identity was rolled out across both print and digital applications, giving them the toolkit they needed to promote Empower to the audience base.

On the night, the university was up against some keen competition, but the Empower campaign stood out and took the win.

Carrie Gregory, the creative lead for the Empower identity, said: “It’s so important that universities are creating space for people to enhance their personal wellbeing, and placing a strong emphasis on mental health -especially in times like these when Covid-19 has disrupted people’s lives so negatively. We’re really proud to have played a small part in that by working with the university to deliver a creative identity for Empower, and we’re thrilled to learn that the wider initiative has become a brilliant success, winning a prestigious BUCS award no less!”

You can watch Sky Sports’ Tom White announce the win below: