Meet Gail

I’m a Creative Designer here at Fluid, so my role tends to be focused on Brand & Creative projects. Sometimes that’s creating a completely new brand, or breathing new life into an established one. I like to get stuck in, push things creatively and challenge myself... and I truly love the variety of the projects and clients I get involved with.

Team: Strategy & Creative
Joined: 2018

Passion

Outside of work, I love travelling, experiencing new places and keeping fit and healthy. My passion in work is creativity, and the pride that comes when we create and launch something completely new – a brand, character, creative campaign, social strategy or website is really exciting.

Achievement

I think my proudest achievement has to be the ‘Bottles of Kindness’ campaign for Wine&Something. It was the first creative project I lead on and the roll out spanned all teams and specialisms here at Fluid, from Brand & Creative to Image & Motion, Search & Social to Websites & Systems.

Weekend

I do love a lie-in, but this is usually followed by a pang of guilt and so I jump out of bed and head to the stables to muck out, feed and exercise the horses. In the winter I like to play badminton and in the summer I head to the hills on my bike, which has included cycling up Snowdon.

Fluid in three words

Dedicated. Fun. Courageous.

Proud project and latest news.

Bringing wow to your wine life with Wine&Something

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Education and training: The delicate balance between heritage and brand

Heritage is a beautiful thing, but it can also be a heavy weight. Understanding how to harness the joyful parts of your university's history and manage the more sensitive moments is important. And feeding that back into your brand strategy can go a long way towards future-proofing your brand in a modern world.