Celebrating 25 years of life-changing support
Founded in 1995, Lifeways has a resolute passion for supporting people. To live life with happiness, independence, and ambition. This was clear for us to see when we were approached to refresh their brand identity on the eve of their 25th anniversary. For Lifeways to be recognised, remembered and trusted by individuals, families and healthcare professionals, our responsibility was to keep the branding compelling, consistent and clear. And in a sector where few stand out as being different, we had an exciting opportunity to create a meaningful point of difference.