Performance & Innovation
In a digital world that never stands still, our Performance & Innovation team is here keeping our clients one step ahead.
From search to CRO, data to development, the team combines marketing expertise with technical know-how to help brands grow in smarter, more measurable ways. That could mean fine-tuning a PPC campaign, integrating platforms to unlock new insights, or building seamless digital experiences that convert more customers.
At our core, the Performance & Innovation team is driven by curiosity and creativity – always exploring new tools, trends and technologies to give our clients the edge.
Search Engine Optimisation
We craft SEO strategies that blend technical precision, AI-driven insights, and GEO-specific targeting to boost visibility, traffic and conversions. From audits to content optimisation, every element supports long-term growth and aligns with your brand’s voice and business goals.
Paid Media
Our PPC campaigns are performance-led and insight-driven. We combine smart targeting, creative testing and social-first content development to maximise impact. Every click is optimised to drive measurable commercial gain, transforming underperforming channels into high-performing assets across search, display and paid social.
Conversion Rate Optimisation
We enhance user journeys through data-led UX and CRO. By removing friction, clarifying CTAs, and testing design elements, we increase engagement and conversions, ensuring every interaction is intuitive, purposeful, and aligned with user intent.
Email Marketing
Building intelligent, automated email journeys that engage, convert, and retain. From triggered flows to CRM integrations, our campaigns deliver timely, relevant content, boosting open rates, reducing manual effort, and enhancing the customer experience.
Software Innovation
We develop bespoke tools and integrations that streamline operations and unlock new opportunities. Whether it’s automation, system integration, or custom software, we bridge creativity and code to future-proof digital ecosystems and drive innovation.


We know we've formed a long-term partnership.
They help us to stay positive and focused in our way forward and deliver beyond our expectations. Together we've been through a full re-brand, many usability enhancements and digital projects as well as some fantastic social coverage, we see Fluid as part of our team. They understand our vision and share our passion, they really are a pleasure to work with.
- James & Laura Stokes, Coach Hire Comparison
If you work with us, we’ll try and make sure this feels like your agency. We’ll give you opportunities. We’ll look after you. And we’ll try and make sure you grow with us too.