Ambitious brands need an agency that can evolve at the speed of society. Creating work that works. With ideas that live and grow in the heads, hearts and hands of your customers. The world is fluid. So we are too.


Distinguishing Bupa’s ‘Select Collection’ of care homes through identity, image and tone.
Bupa healthcare


Selling holidays in winter is hard. Especially if you’re in Britain. That’s why the YHA chose to work with Fluid.


Helping Sainsbury’s and Tyrrells Crisps to capitalise on the UK’s fastest-growing grocery product.
NUDE popcorn


Making property personal with the UK's largest property franchise group on the high street.
Property is Personal

Made for Business

Creating a flexible brand architecture to redefine the B2B proposition for the University of Derby.
Enter ALT

Union of Students

A new brand look, feel and language to inform and unite the student community at the University of Derby.
Union of Students

Inspired Villages

Shaping the future of retirement living with an Inspired brand strategy for Legal & General.
Inspired Villages


Creating photo-realistic architectural CGI for off-plan property sales.