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University of Nottingham

When the University of Nottingham asked us to work on a creative identity for a recruitment campaign for a new distance learning course, no-one had heard of Covid-19 yet. With the pandemic still in full swing, the introduction of the course has been perfectly timed.

The proposition was simple for the new MA Applied English course – tailor the course to your personal passions and area of interests, and do it from wherever you are in the world during a timescale that suits you.

The University planned to drive recruitment via social media advertising, enticing prospective students to trial the course before committing to it.


The creative needed to work hard – the challenge was to excite potential learners with the varied subject matter they could study, while appealing to a wide range of learner types.

Using a blend of photography with CGI, we celebrated the course’s defining features in a series of six striking images.