Meta Statistics You Really Should Know

Nikita
By Nikita Ghai
September 2025
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Nikita Ghai

In 2025, social networking sites are estimated to reach 5.42 billion users and expected to grow even further.  

In the ever-evolving digital world, Meta continues to dominate the social media landscape. With ownership of four of the biggest social media platforms, Facebook, WhatsApp, Facebook Messenger and Instagram, Meta connects billions of users worldwide each day. Whether that involves a casual conversation, the sharing of a quick pic, or the completion of a sale for a business.  

Here, we breakdown the statistics you really should know, from user activity to demographic breakdowns, to marketing uses and more.

Key Statistics

  • In 2024, Meta’s annual revenue reached a whopping total of $164.5 billion ($29.6 billion higher than in 2023).  

  • In October 2024, Meta Platforms’ market value was $1.4 trillion, standing in third place after Alphabet and Amazon. 

  • Every minute of the day, 138.9 million Reels are played on Facebook and Instagram.  

  • Threads, released in July 2023, generated 150 million mobile app downloads in only 6 days.

Key Facebook Statistics 

  • Facebook was the first social network platform to reach 1 BILLION registered accounts 

  • Hosting 2.9 billion monthly active users, Facebook is the most popular social media channel worldwide. 

  • Data from January to March 2025 reveals that Facebook has 3.43 billion daily active users. 

  • India has the largest Facebook audience size, coming in at roughly 383 million users.  

  • In July 2021, 98.5% of all active users accessed the platform from mobile devices.

Facebook for Marketing Statistics

  • 94% of marketers worldwide use Meta as a platform for their ads. 

  • In a 2024 survey, 44% of marketers worldwide said that Facebook was the most important social media platform  

  • 91% of B2C marketers reported that Facebook was the most widely used platform for marketing purposes.

Key Instagram Statistics 

  • Instagram has 2 billion monthly active users  

  • Data from February 2025 reveals that India has the largest Instagram audience in the world at 413.85 million.  

  • This is followed by USA with roughly 171.7 million, Brazil with 140.7 million, and Indonesia, Turkey and Japan shortly behind.  

  • 84% of all social media users have an Instagram profile  

  • 60% of the platform’s users are between 18 and 34  

  • 91% of Gen Z have an Instagram profile  

  • Reels and Stories are the preferred video format on the platform.  

  • Since January 2024, the gender distribution see-saw has begun to balance, with 50.6% of users being male, and 49.4% female.  

  • In March 2025 , Instagram was the fourth most visited social media platform in the USA, after Facebook, Pinterest and X.

Instagram for Marketing Statistics

  • 61% of social media users use Instagram to find their next purchase.  

  • 50% of users interact with brands on Instagram  

  • In-feed ads make up most of the platform’s total ad revenue, accounting for nearly 54%.  

  • Smaller brands of around 1k-5k followers tend to get the highest Reels view rate of around 20%.   

  • According to the 2025 Sprout Social Index, 29% of users make purchases on Instagram, with it being the third highest used social media platform for purchasing.

WhatsApp Statistics

  • As of February 2025, WhatsApp had over 2 billion monthly active users across the globe 

  • WhatsApp is ranked the most used mobile messaging app in the world.  

  • According to the Head of WhatsApp at Meta, over 100 billion messages on WhatsApp are sent daily.  

  • Since 2018, the volume of messages sent on daily basis on WhatsApp has grown by nearly 54%.  

  • At the start of 2024, around 52% of users were male, and 47% were female.  

  • India has more WhatsApp users than any other country, sitting at around 530 million monthly active users, as of 2022. 

  • WhatsApp Business was downloaded over 150 million times in 2024.  

  • WhatsApp Business had 50 million monthly active users as of 2020, and by June 2023, this figure hit 200 million.

Facebook Messenger Statistics 

  • Facebook Messenger is the third most popular mobile messaging platform. 

  • Facebook Messenger is second most downloaded app on iOS. 

  • Around 12% of the population use Facebook Messenger (around 1 billion) 

  • Facebook Messenger is the seventh most used social media platform across the globe.  

  • Approximately 55.6% of users are men and 44.4% are female.  

  • Men ages 25-34 years old are the largest group using Messenger 

  • As of February 2025, Facebook Messenger had the highest reach among Philippines and Vietnam.  

  • Facebook Messenger is the most popular social media app in around 16 countries, including New Zealand, Australia and Canada. 

  • In 2024, Messenger hit just over 300 million downloads, a decrease of 30% from the year before.  

  • Over 1.3 billion photos and videos are sent on Messenger every day by users. 

  • On average, users spend around 3 hours and 21 minutes each on Messenger per month. 

  • The number of businesses that use Facebook Messenger has hit over 40 million. 

  • Between businesses and customers, there are over 8 billion messages sent on Messenger on a monthly basis.  

  • Facebook Messenger is the most used messaging app by brands. 

  • The Facebook Messenger app has over 300,000 chatbots.

This article highlights the essential statics on Meta’s platforms – Facebook, Instagram, WhatsApp and Facebook Messenger. Whether you’re a marketer or simply just a user of these platforms, these stats offer a quick snapshot of what’s going on.  

We’ll keep this article updated – feel free to bookmark this page and link to it whenever you need the latest updates!

Sources:

https://www.statista.com/
https://sproutsocial.com/insights
https://www.linearity.io/blog/meta-statistics/
https://backlinko.com/whatsapp-users
https://adamconnell.me/facebook-messenger-statistics/

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