NFA campaign launch

By Ed Bowler
September 2017
NFA campaign launch

This week saw the launch of our integrated recruitment campaign for the National Fostering Agency, an organisation that works closely with foster families and local authorities to support the welfare of vulnerable children.‍

Spanning digital, social and print media, our creative strategy was designed to address the myths and misconceptions around fostering, carrying a flexible messaging strategy that allowed us to be playful or serious, and with the ultimate intention of attracting more individuals and families to fostering.