Following our recent nomination in The Drum Digital Advertising Awards, we’ve only gone and received another award nomination.
This time, our photography work for ZeroZilchZip has earned Fluid a nomination in The Drum Roses Awards, which celebrates creativity outside of London.
When considering getting involved in a trending topic or awareness day, consider what a safe zone is for your brand.
ZeroZilchZip is a brand born to cut through the muddle and mediocrity of the supermarket shelves, giving customers a fast, faff-free way to discover the delights of alcohol-free drinking.
Photography was an integral part of that brand identity, and a key part of Fluid’s full-service offering, so we’re as pleased as non-alcoholic punch for the team to be recognised in this way.
Any photography featuring reflective surfaces is a technical challenge, and one which we rose to. The technical difficulty was further amplified by harsh light, cast shadows and the dressings that complete the compositions. The end-result has been worth the investment in time, with brand imagery that’s attention-grabbing and unique within the non-alcoholic drinks sector.
– Dan Chadwick, Art Director
We’ll be keeping everything crossed when the winner is announced on 25 May.