Meet Gemma

My role focuses on conversion rate optimisation and email marketing. This means creating effective customer journeys that drive impactful results and maximise clients' digital potential.

Team: Performance & Innovation
Joined: 2024

Passion

Outside of work, I love diving into DIY projects at home! There's just something so rewarding about seeing a transformation taking shape. And it's a great way to express my creativity! At work, you’ll often find me immersed in analytics, searching for data-driven insights. As a self-confessed digital marketing geek, I enjoy assisting clients in strengthening their online presence and creating customised, user-friendly customer journeys that maximise ROI.

Achievement

Before joining Fluid Ideas, I was fortunate enough to work with a famous Scottish artist, one particularly unforgettable moment was a new art reveal live on ITV. It was an exciting experience to be behind the scenes setting up the studio and briefing the presenters. Fortunately, I was able to remain completely out of the camera's view!

Weekend

Like other neurodivergent families, our weekends are quite fluid; we just go with the flow and enjoy the journey! This generally involves lots of time with the furry family members, lots of good food, and a meander around Markeaton Park.

Fluid in three words

Fun. Flourishing. Furry. (I love the office dogs!)

Proud project and latest news.

Introducing Coco - the cheeky face of coach travel

See case study

Fluid Ideas hosting a Fluency Session Event in Flux

The Fluency Sessions: Naked A.I.

This session is for business leaders and marketing professionals who want to know where to start with A.I., whether that's training your team, choosing the right tools or simply hearing honest, first-hand advice from people who've been through it.