Fluid Ideas Midlands Creative and Digital Marketing Agency


Creating photo-realistic architectural CGI for clients across the property and leisure sectors.

Project summary


Fluid Ideas




Architectural CGI
Virtual Reality
Product CGI
Augmented Reality
Creative CGI


A unique specialism

It’s a unique specialism for a creative agency. And our team of three dedicated 3D artists have built a portfolio of architectural CGI that’s worthy of the world’s best, with experience across the retirement, residential and leisure sectors.
"The biggest challenge we face when selling apartments off-plan is that we don't have a physical product to show. Fluid's CGI team has been able to produce 4K quality fly-throughs of our developments which give a real sense of what it will be like for our customers to live there. The level of detail is just incredible."
Jonny McKinley, Anchor Hanover

A true partnership

We work in partnership with our clients, along with their architects, landscapers and interior designers, creating photo-realistic 4k stills, eye-catching animated cinemagraphs and birds-eye fly-throughs.
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An engaging depth

Planning is everything. Not just in selecting the most impactful viewpoints of a space or development, but in capturing creative angles and perspectives that give each scene a believable and engaging depth of image.

AR and VR innovations

Our in-house CGI specialism is the backbone for Fluid’s collection of augmented and virtual reality solutions, whilst the 3D village models created for our virtual sales tools have been behind hundreds of millions in property sales.