The silent crisis
Falls from height result in 2,000 workplace deaths - every single day. They’re the leading cause of fatal and non-fatal workplace injuries, and account for more years lived with disability than all other workplace accidents combined. The scale is staggering. The consequences devastating. IOSH approached us to create a campaign to raise awareness of this global workplace crisis, and equip organisations with the tools to take action and save lives.
Disciplines
Brand identityTone of voiceCreative campaignsCopywritingEvent designAnimationSocial media advertising
The staggering impact
2,000 deaths a day. That’s the equivalent of around nine Boeing 737s falling from the sky. It’s a magnitude too big to grasp.
Each fall leaves countless lives irreversibly changed. Creating shockwaves rippling far and wide. Families left bereft. Friends left searching for answers. Colleagues left broken. And beyond the human cost, the organisation and financial tolls run deep. For this campaign to drive awareness and spark action, it couldn’t look away. It needed to be bold, honest - and human. A message confronting enough to disrupt, engage and stay with people.
“Why hasn’t he replied?”
A gut-punch of a question. The campaign visual is achingly ordinary - an everyday text exchange. Then the scene falls silent. No warning. No goodbyes. The abruptness speaks volumes to the loss of life, love, and everything that will now remain forever unsaid.
Nothing short of exceptional.
Collaborating with Fluid has been nothing short of exceptional. I approached them with a brief and initial research, and they came back with concepts that far exceeded my expectations - bringing fresh, imaginative ideas to the table from the very start. From meticulous project management to flawless execution, every stage was handled with the highest level of professionalism and care. It was a joy to work with such a dedicated and talented team.
– Natasha Cabia-an, Brand Strategist at IOSH
