The campaign
The RCN100 brand campaign was underpinned by bold and emotive messaging that would celebrate the passion, dedication and ambition of the nursing profession, whilst commemorating the role of the Royal College as a uniting voice. From campaigns through to exhibitions and events, our branding adorned all manner of projects, initiatives and merchandise, and was even hand-stitched into a traditional Marching Banner by the talented embroiders at the Townswomen’s Guild.