A boost of fun for a family favourite
Passed down through generations, trusted by parents, and adored by kids, VIVIO Junior has been part of everyday family life across Ireland for the past 40 years. So when they called on Fluid for the launch of their new multivitamin gummies, we swooped into action - crafting a campaign packed with colour, character, and unstoppable energy.
Disciplines
Creative campaignsCopywritingEvent designGraphic designAnimationCGIProject management
Channeling superhero energy
The new multivitamins help kids to feel their most energetic and ready for anything - and so we wanted the campaign to match that vitality. Building on the brand’s existing theme, we created a bold, playful identity: a distinctive font, refreshed style, with the illustrated brand characters taking centre stage in dynamic new poses and animated motion graphics.
Rolling out the magic
With the swish of our capes, our full-service team launched the campaign to life for families, pharmacists and retail stores across Ireland. The rollout spanned digital and print ads, a full suite of POS materials, e-commerce design, trade event stands, and a PR campaign featuring playful trading cards of the brand’s characters.
Brilliant from start to finish!
The Fluid team really is a joy to work with - innovative, visually engaging, and totally on-brand. The team delivered standout creative for our Gummies launch campaign, and their attention to detail and ability to meet our deadlines made the entire process feel easy and collaborative.
– Adrian Coyle - Brand Manager