Meet Anneliese

I’m one of the Lead Creatives here at Fluid, so my role tends to be focused on brand and creative projects. Sometimes that’s creating a completely new brand, other times it might be breathing new life into an established one. I like trying to push things, and always make sure our work is genuinely different.

Team: Strategy & Creative
Joined: 2013

Passion

Outside of work, I love travelling and experiencing new places. My passion in work is creativity, and that feeling of pride when a brand or campaign grows and evolves into something really special… and knowing that it’s come from a tiny little spark that started in our team.

Achievement

I think my proudest achievement has to be the brand we created for Wine&Something. It was the first big creative project we worked on as a remote team during the pandemic, and we genuinely believe it’s grown and evolved to become the most striking brand in the world of wine. I think the client would agree too.

Weekend

As people here will tell you, I’m not a morning person. So my ideal weekend would involve a long lie-in, perhaps with some old episodes of Everybody Loves Raymond. I’m a very proud auntie and love spending time with my niece and nephew, so some quality time with those two is a must too.

Fluid in three words

Passionate. Caring. Creative.

Proud project and latest news.

Bringing wow to your wine life with Wine&Something

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Education and training: The delicate balance between heritage and brand

Heritage is a beautiful thing, but it can also be a heavy weight. Understanding how to harness the joyful parts of your university's history and manage the more sensitive moments is important. And feeding that back into your brand strategy can go a long way towards future-proofing your brand in a modern world.