Meet Michelle.

Web & Systems

Michelle joined Fluid in 2017, bringing a long list of website design awards with her. Her passion for user experience ensures every site is carefully shaped around the needs of its audience. Meaning Fluid websites become invaluable to both our customers and their clients. She’s in charge of helping our new team members feel at home too.

Proud project.

Interpart

Digital transformation with one of the world’s leading providers of JCB parts.
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Latest project.

Northwood

Northwood

January 2019 saw the launch of our new TV advertisement and photography suite for Northwood, whose 85 nationwide branches make them one of the UK’s most recognisable estate agency brands.
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Latest.

Planning a website for your own business

Planning a website for your own business

It’s been a milestone year for Fluid. We’ve expanded our team, welcomed a new director and celebrated reaching our 15 year anniversary. And to top it all off, we spent three months working hard to create a fantastic new website to share our latest work too.
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Latest news.

The importance of audience personas in user experience planning

The importance of audience personas in user experience planning

We want every website we create to deliver outstanding results for our clients. But we cannot do this if we do not understand who will be using the website and what they want to achieve, or expect to see, when they visit. This is why we begin every website project with the meticulous planning of user experience (UX) and audience personas.
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Michelle