Meet Ed.

Brand & Creative

Ed joined Fluid in 2011, becoming joint managing director in 2018. Working closely with Phil, he guides and protects the Fluid brand and business strategy, whilst supporting the creative team in shaping new ideas and concepts. Ed shares responsibility for new business, and as our lead copywriter he is often the tone and voice behind client brands.

Proud project.


Selling holidays in winter is hard. Especially if you’re in Britain. That’s why the YHA chose to work with Fluid.
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Innovation through Formulation

Innovation through Formulation

After months in the making, we’re extremely proud to have launched our new brand video for our friends and partners at Azelis. Watch the video to see how their innovations influence and inspire our lives every day.
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Latest news.

University of Derby - Union of Students brand by Fluid Ideas

Vibrant rebrand drives success at University of Derby.

We’re thrilled to report that our unique and ever-evolving brand for the Union of Students at University of Derby has been credited for a soar in its rankings this year, after the Union achieved a top 50 position in the WhatUni Student Choice table.
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