A true community
The idea came on campus. Within minutes of leaving the meeting.
But the execution took weeks and weeks. Sometimes that’s the
way it goes.
The SU is becoming a meaningless acronym these days. Associated
more with student bars and nightlife than a collective force of bright
We wanted to change that. In Derby at least.
So we created a living,
breathing brand that would become owned by its students. An
ever-present reminder of the things that can be achieved through the
strength, togetherness and support of a true community.
So we said goodbye to the SU… because the future’s all about US.