A true community.
The idea came on campus. Within minutes of leaving the meeting. But the execution took weeks and weeks. Sometimes that’s the way it goes.
The SU is becoming a meaningless acronym these days. Associated more with student bars and nightlife than a collective force of bright like-minds. We wanted to change that. In Derby at least.
So we created a living, breathing brand that would become owned by its students. An ever-present reminder of the things that can be achieved through the strength, togetherness and support of a true community.
So we said goodbye to the SU… because the future’s all about US.