Fluid Ideas Midlands Creative and Digital Marketing Agency

Interpart

Digital transformation with one of the world’s leading providers of JCB parts.

Global ambition.

Interpart is one of the world’s leading providers of genuine alternative parts for JCB. They’re also a proudly independent, family-owned business. And luckily for us, they’re a thoroughly nice bunch of people too. With ambitions to boost global online growth and launch Interpart USA, we couldn’t have met at a better time.

Project summary

Client

Interpart

Project

Interpart

Disciplines

Branding
Copywriting
Digital marketing
Video & animation
Web development
CGI
Design
Social media
Website design

Brand evolution.

It started with evolution, re-shaping Interpart’s iconic brand to embrace and build upon their heritage and expertise. A fancy new website followed shortly afterwards, fuelling referrals to their distributor network, whilst also creating a new stream of online enquiries - powered by ecommerce quote requests through their UK and European branches.
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%
increase in search traffic
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%
increase in web sessions
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%
Facebook engagement uplift
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%
Twitter following increase

Digital transformation.

An integrated digital marketing strategy sees Fluid’s team blending paid and organic search and social activity, driving traffic and engagement with current and potential customers across 70+countries. There’s been viral videos, trend-jacking and the odd cheeky tweet to our Prime Minster too. All in a day’s work.
"It’s been a breath of fresh air working with the Fluid team and all their wonderful and inspiring ideas. Our new social strategy has been part of a 30% sales increase over the last twelve months."
Richard Watson, Interpart
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