Fluid Ideas Midlands Creative and Digital Marketing Agency

Made for Business

Creating a flexible brand architecture to redefine the B2B proposition for the University of Derby.

A focus on growth.

Most people know the University of Derby for its excellence in undergraduate and postgraduate education. Fluid is built on the talents of their graduates, so we should know better than most.

But not enough business owners were aware of the range and depth of expertise that was dedicated to helping them to grow. It covers everything from apprenticeships to funding, mentoring, business incubation and entrepreneur support.

Project summary


University of Derby


Made for Business


Website Design
Website Development
Digital Marketing
Social Media

An emotive brand.

An uncertain identity and evolving proposition were part of the problem. ‘Business Services’ isn’t the most inspiring name. And the University were well aware of that. Which is why they asked Fluid to create a more memorable and emotive brand that would engage and inspire business owners across Derbyshire.

A spirit of devotion.

Our ‘Made For Business’ message was designed to convey a spirit of dedication and devotion, creating a flexible typographic marque that allows us to jump effortlessly between messaging tailored from start-ups to market-leaders across any industry; without ever sacrificing a cohesive, vibrant and inspiring brand personality.

A lasting impact.

The project continues to draw on a wide range of Fluid’s disciplines, from branding to website design, graphic design, campaign strategy, video production and digital marketing. All highly tailored and targeted to leave a clear and lasting message with business owners. We’re here to make a difference. We’re made for your business.
"It’s a really great experience working with the Fluid team. Not only have they helped us to bring a very varied proposition together in a way that would connect with our business audiences, but they’ve been fantastic in delivering a range of highly creative digital and printed resources. We’ve seen some great results from the campaign and look forward to working with the team in the future."
Marie Lawrence, University of Derby